About The Hinterland Group.
We help connect brands with customers through intelligent data-driven strategies.
The Hinterland Group was founded in 2014 as a creative agency, focused on branding, influencer program management, and social scaling. As we grew, we found clients constantly coming back to us, asking for insight on how to effectively use the assets that we created for them. Born from this came the development of our consulting firm in 2018, where we took a hands-on role in the development and growth of each of our partners.
In 2021, we again shifted our strategy to include providing both the human and financial capital that these companies needed to succeed in a rapidly changing market.